Regional Marketing Account Manager
Al Tayer Group
Total des années d'expérience :19 years, 9 Mois
Accounts: Gap, Banana Republic & Mamas & Papas
- Developing local & GCC Marketing strategies
- Working closely with brands’ Principals to ensure regional strategy is in-line with global strategy
- Ensuring the implementation of local activation is in-line with regional Brand Strategy & guidelines
- Establishing brand awareness & building core competencies for each brand
- Ensuring effective allocation and management of Marketing budget for cost-effectiveness and resource optimization
- Preparing cost efficiency proposals to maximize the return on investment of all Marketing activities
- Managing the cross-functional integration of the different Marketing divisions such as CRM, Events, PR & Media to ensure all strategies compliment the main Marketing strategy
- Briefing / conceptualizing with the Advertising agency on all creative work and concepts
- Spearheading the constant communication with 40 Regional stores & the Operations team to ensure that all parties are engaged and in-line with Marketing activities
- Maintaining a clean and up-to-date customer database at all times across all brands ensuring quality daily data capture of customers and prospects
- Reporting business statistics pertaining to showroom activity such as traffic, customer mix, invoice value to ascertain retail health and business value
- Developing promotional activities that best maximize the benefits of the company’s loyalty program “Amber” across all stores in all Markets while ensuring customer satisfaction & retention and building further brand equity
- Maintaining effective working relations and contacts with key external parties, local and overseas and remain abreast of new developments and approaches relevant to the Company.
- Leading & managing the Group’s Marketing & CRM team
- Planning and managing the Marketing division’s P&L
- Developing local & GCC Marketing strategies for the various divisions within the Group including, Fashion, Food & Beverage, Healthcare, Fitness, Contracting, Environmental services & the consumer division (FMCG)
- Working closely with Multinational brands’ Principals to ensure regional strategy is in-line with global strategy; such brands include La Martina, Superdry, Kickers, Petit Bateau, Repetto, BurgerFuel, Il Caffé di Roma, amongst others
- Developing full Brand Identity & Marketing Strategy for all homegrown brands such as BinSina Pharmacy
- Developing the Corporate brand architecture and setting guidelines for all Corporate communications
- Ensuring effective allocation and management of Marketing budget for cost-effectiveness and resource optimization
- Overlooking cost efficiency proposals to maximize the return on investment of all Marketing activities
- Overlooking the cross-functional integration of the different Marketing arms such as Events, Production, PR & Media to ensure all strategies compliment the main Marketing objectives
- Spearheading the constant communication with 70 Regional stores & the Operations team to ensure that all parties are engaged and in-line with Marketing activities
- Ensuing the Marketing team maintains a clean and up-to-date customer database at all times across all brands
- Overlook the reporting of business statistics pertaining to store activity such as traffic, customer mix, invoice value to ascertain retail health and business value
- Setting-up the Groups Loyalty Program
- Maintaining effective working relations and contacts with key external parties, local and overseas and remain abreast of new developments and approaches relevant to the Company.
Accounts: Gap, Banana Republic, Mamas & Papas, @home & Crate & Barrel.
- Account Planning: Understanding the brand's position within the Market, assisting in planning strategical Marketing plans to achieve the set corporate objectives of the client.
- Implementing different projects into all GCC countries and ensure their well implementation.
- Liase between the different Marketing departments such as Media, PR, Events & CRM.
- Interact with all 42 stores and understand their needs.
- Work in paralel with the Advertsing Agency to create the needed creative work.
- Communicate with principles for alignment in all projects.
- Prepare Marketing studies analysing the effectiveness of each project.
Achievements
- Was part of the main team launching 15 stores for Gaps, 5 stores for Banana Republic, 15 stores for Mamas & Papas & 7 @home stores across the GCC.
- Assisted in the full fledge launch of Crate & Barrel’s first store outside North America.
Main Responsibilities:
- Account Planning: Understanding the client's position within the Market, planning strategical Marketing plans to achieve the set corporate objectives of the client.
- Media Planning consultancy & recommendations.
- Managing the client servicing Department & daily client follow up.
Main Achievements:
- Team Leader: being able to lead all account executives and Senior Account executives in the Agency.
- Pitches: being able to prepare & present, fully comprehensive presentations for regional & local accounts such as FMCG distributor Nader Group - Jordan & The Taameer Jordan.
Regional Projects: Motorola, Nader Group (FMCG over 10 brands) & Mango clothing.
National Projects: BabyCord, The Land Real Estate, Fixed Telecom. & Regency Hotel.
- Researching the foreign market for potential clients and developing the inbound tourism sector of the agency.
- Taking part in the promotion of Jordan by participating in events such as the World Travel Market in London England and Fitur World Exhibition in Madrid.(2005)
Achieved a distinction in Spoken Spanish Year abroad : Universidad de Cadiz, Spain/Universite de Toulon et Var, France
In Addition to my A Levels, I have acheived an O Level in the following subjects: IGCSEs: Business, Economics, Physics, Chemistry, Math, Computer Studies, French, English and Spanish.
