Marketing Manager
MEDIA WORLD
Total years of experience :22 years, 3 Months
•Managing the graphic design, video production, copywriting, and content teams.
•Developing and maintaining stories in the form of press releases, advertorials, and articles and posting them on the appropriate channels.
•Ensuring quality control of all information released and helping to align Company communications for better consistency and quality.
•Managing content creation and update for the Company's website and mobile applications and ensuring content stays up-to-date, relevant, and optimized for search engines.
•Creating content, including text posts, videos, and images for use on social media.
•Promoting products, services, and content over social media, in a way that is consistent with the company's brand and social media strategy.
•Scheduling social media posts using applications such as Sprout Social and Hootsuite.
•Developing new social media strategies and campaigns.
•Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising.
•Keeping track of data and analyzing the performance of social media campaigns.
•Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels.
•Working closely with the management to share conversion improvement ideas, feedback & present results.
• Acting as a brand guardian, defining the Company’s tone of voice and visual identity.
• Managing the graphic design, video production, copywriting, and content teams.
• Researching the demand for the Company’s products and services.
• Helping in organizing Company conferences and major events.
• Developing and maintaining stories in the form of press releases, advertorials, and articles and posting them on the appropriate channels.
• Developing, delivering, and managing communications and plans that contribute to achieving global, regional, and local business objectives.
• Ensuring quality control of all information released and helping to align Company communications for better consistency and quality.
• Ensuring best practices, policies, and procedures are in place for efficiency and effectiveness.
• Responding to journalist requests professionally, with integrity, and in a timely manner.
• Handling sensitive media issues/crisis communications and providing prompt counsel/media responses.
• Studying current and new services and updating them in cooperation with the Engineering Entity.
• Managing content creation and update for the Company’s website and mobile applications and ensuring content stays up-to-date, relevant, and optimized for search engines.
• Organizing and writing full documentation for current and new products and services.
• Managing the Company’s internal and external documents and archives.
•Devising, planning, coordinating, and being hands-on with all marketing operations efforts.
•Building brand awareness and positioning.
•Communicating the marketing plan with the management.
•Developing and executing marketing campaigns.
•Researching the demand for the organization's products and services.
•Managing social media, email marketing, and other digital marketing techniques.
•Managing the graphic design and video production teams.
•Coordinating and collaborating with other Marketing Operations teams across regions per the Global Marketing Strategy.
•Managing internal newsletters.
•Making sure that we have best practices, policies, and procedures in place for efficiency and effectiveness.
•Studying current and new products and services and talking with product engineers and designers.
•Determining the needs of other departments for guiding documentation.
•Organizing and writing complete documentation for current and new products and services.
•Revising and updating content as new issues arise.
•Developing content strategies aligned with short-term and long-term marketing targets.
•Managing content creation for the company website, ensuring content on the website stays up-to-date and relevant.
•Standardizing content across platforms and media.
•Working closely with the Marketing team to devise a web content strategy that aligns with the company's wider goals.
•Assisting the Marketing team with ad-hoc copywriting and creating content for the different Social Media channels of the Company.
•Creating articles and writing Technology and Business related content for Alqiyady.com and Layalina.com.
•Creating brand-oriented articles for international companies, such as Samsung and Huawei.
•Producing originals, rewrites, and posting wire copy and videos.
•Translating breaking news, headlines, and content from English to Arabic.
•Ensuring new content is acquired from existing news providers.
•Creating and filming electronics-unboxing videos. (Available at: Youtube.com/alqiyady)
•Newsletter Development.
•Working closely with teams by providing support on text content needs.
•Writing SEO web content and product descriptions, especially for search engines to find and rank sites.
•Brainstorming creative visual and copy ideas and resenting initial ideas to develop.
Being responsible for all Arabic and English text published online and offline, including the website content, press releases, email shots and special promotions.
•Performing quality checks on translations, including formatting and layout checks.
•Being responsible for the Company's social networks.
•Reviewing, monitoring, and updating the products list.
•Adding new channels and product categories to enhance the services.
•Enhancing the user experience for consumers.
•Managing all accounts receivable and accounts payable as well as settlement and managing resellers' orders of prepaid cards.
•Settling merchant accounts and initiating payments to merchants.
•Managing order process, reseller agreements, reseller data, and delivery of prepaid cards to resellers worldwide, ensuring internal audit and security policies are always met.
•Managing reseller accounts, including payments and limits management.
•Settling and processing cash withdrawals from account holders.
•Being responsible for all Arabic text published online and offline, including web content, press releases, email shots, and agreements.
• Ensuring continuous and efficient email, phone, and personal support for MasterCard/VISA users.
• Ensuring continuous feedback collection from community members.
• Recording and reporting positive feedback and complaints to the Management.
• Participating in new project planning with input that reflects the market needs.
• Creating Arabic/English content for the Company's website.
• Managing a team of six who deal with all kinds of customer care for community members who monitor and operate community areas.
• Ensuring continuous and efficient customer care.
• Ensuring continuous feedback collection from community members.
• Recording and reporting positive feedback and complaints to the Management.
• Train new interns in the Customer Care and Content departments.
• Creating Arabic/English content for the Company's website.
• Creating the Arabic/English content for the FAQ section of WEYAK’s email service; Etisalat UAE Community Portal created by Maktoob.
11 Months / 854 Actual Hours of Job Training
