Robert Helou

Who is Pulse Arabia?
Pulse Arabia is a young, dynamic and sharp communication management and consultancy agency with highly reputable media and communication veterans on the frontlines.

Achievements & Exposure:
• Co-founding Pulse Arabia from scratch
• Positioning pulse “against the industry trend” as a full-service communication agency in:
o Corporate communication
o Strategic (Marcom) Planning
o Advertising Design (ATL/BTL/branding)
o Reputation Management
o Media Sales
o Media Management (planning & buying)
o Media Monitoring
o E-communication (interactive, new & social media, e-commerce & digital media/arts).

NOTE: for more details please refer to the original CV document.

Who is iCom?
iCom is an integrated communications solutions company. It is the first fully Saudi owned communication agency in the Middle East where major Saudi agencies and investors pooled their Media scale under. iCom enjoys outstanding marcom and media expertise through its people and regional network. It provides depth of holistic marketing and communication services in strategic media planning, buying, mastery, monitoring, operations, implementations, traditional mass media and new contact tools.

Achievements & Exposure:
• Joined iCom one month after its official launch (it was a fresh startup, although born as a giant company) to:
o Setup and structure the company
o Lead and manage iCom’s clients marcom businesses
o Present, defend and sell huge media deals and regional strategies
o Supervise the account handling process
o Recruit and train executives
o Take major responsibility over the P&L
o Pitch and grow the business
o Expand the company in Saudi and the GCC … and that is what I succeeded in delivering profitably and impeccably.

NOTE: for more details please refer to the original CV document.

Who is Saatchi & Saatchi?
Saatchi & Saatchi is a full service, integrated communications network that has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York, with 140 offices in 80 countries. Saatchi & Saatchi is part of the Publicis Groupe, it is the world’s third largest communications group.

Achievements & Exposure:
• Joined to head, manage and revitalize the communications department (marcom, media and public relations), within S&S and to lead the business development and pitching team to grow the business and profit of the agency.

NOTE: for more details please refer to the original CV document.

Who is Fortune Promoseven (FP7)?
Fortune Promoseven is part of MCN - the largest group of advertising, marketing, public relations and media agencies in the Middle East and North Africa. Promoseven, being part of MCN, is part of the Interpublic Group - one of the largest agency groups in the world; FP7 is the affiliate of McCann Worldgroup.

Achievements & Exposure:
• Handled the advertising and marketing communication businesses of some international and major local brands.

NOTE: for more details please refer to the original CV document.

Who is HotZones?
Established by a former CBS News employee, HotZones is one of the first news production desks in Lebanon. Soon after its establishment, HotZones became the official operations/news suite -in the Levant region- for CBS News Station of the USA.

Achievements & Exposure:
• I was in charge of writing Arabic TV scripts for documentary films and daily Arabic news reports/feeds about Lebanon and some other Levant countries.

NOTE: for more details please refer to the original CV document.

Achievements & Exposure:
• Responsible for training the fine arts students on the latest photography and photo lab techniques.

NOTE: for more details please refer to the original CV document.