Brand Director
Alhokair Fashion Retail
Total years of experience :28 years, 4 Months
Lead the Brands’ merchandise planning
* Developed brand strategies to achieve volume and profit targets
* Provided clear strategic direction to Sales & Ops teams
* Maximized available resources to achieve brands’ objectives
* Developed teams’ KPIs to track and measure results
* Ensured A&P spending is optimized delivering brands’ objectives and foreseeing relevant growth
* Develop and oversee optimum pricing strategy with sales force and suppliers to maximize profit and volume growth.
* Used marketing expertise (merchandising, PR...) to implement strategies and oversee programs and promotions to driving growth and building image and equity
* Provided input on creative advertising and media plans for all brands’ portfolio
* Ensured effective communications with teams and brands’ partners
* Managed, developed and built strong team
* Managed effectively 40 retail stores delivered SAR 120M
* Acquisition of New Brands and successful launching of the same.
* Identifies marketing opportunities by identifying consumer requirements; defining
market, competitor's share, and competitor's strengths and weaknesses;forecasting projected business; establishing targeted market share.
* Develops a business plan and sales strategy for the market that ensures
attainment of company sales goals and profitability.
* Directing the sales teams and Merchandisers.
* Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions, projecting expected sales volume and profit for existing and new products, analyzing trends and results, establishing pricing strategies, recommending selling prices, monitoring costs, competition, supply, and demand.
* Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion
programs; developing field sales action plans.
* Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
* Negotiate contracts with suppliers and Key Accounts to manage product distribution, establishing distribution networks and developing distribution strategies.
Build, manage and develop a highly motivated, achievement oriented team and supporting networks capable of meeting, or exceeding, demanding targets and objectives.
Develop a guideline that helps to manage all the activities and ensure that deadlines are being met in accordance with timelines and set goals.
Ensure that departmental strategies and related strategic plans are developed and implemented, which are aligned with the vision and mission of the organization.
Organizing and planning marketing and promotional events, and establishing a network of external partners from both the public and private sectors those can effectively and positively contribute to the advertising efforts of the organization products.
Reviewing of advertising campaign results and evaluates the effectiveness and success of the campaigns in order to plan and implement further improvements to achieve optimum results.
To drive client strategy and become the primary client contact for your key clients, ensuring the agency provides a lead agency role.
To drive business growth through existing clients, developing a proactive action plan.
To work with the group account managers on generating new accounts.
To produce and deliver against an agreed account plan and budget.
Produce and monitor accurate and clear forecasting.
To continue to monitor and review the processes and skills of the team ensuring the clients receive the best in class service
Manages the appropriate balance among staff capabilities and size and work availability to attain short-term goals and long-term objectives.
Supervision of 56 personnel.
Manages assignments to achieve project/task objectives and organizational unit goals.
Product Pricing and Inventory Control
Product Advertisement using creative concepts through Media and at the showrooms
Creating Brand awareness among the consumers
Keeping competitors’ close track at various sectors, like cost, adv., and promotions
Setting three years advance Marketing Plan
Acquisition of New Brands and successful launching of the same
Supervision of Branches & Sales Force throughout the kingdom
Annual Budget for both, at company and supplier level for all the brands.
Coordinates with resource managers to ensure adequate staffing levels are maintained.
Monthly sales analysis of each product, supplier and salesman
Forecasting & Ordering
Product Pricing and Inventory Control
Innovative outdoor promotion, planning and implementation
Product Advertisement using creative concepts through Media and at the showrooms
Creating Brand awareness among the consumers
Keeping competitors’ close track at various sectors, like cost, adv., and promotions
Setting three years advance Marketing Plan.
Acquisition of New Brands and successful launching of the same.
Supervision of Branches & Sales Force throughout the kingdom.
Conduct various Market Studies through frequent personal visits.
Annual Budget for both, at company and supplier level for all the brands.
Monthly sales analysis of each product, supplier and salesman.
Sales Team assessment and evaluation.