Activation & Events Manager
British American Tobacco
Total years of experience :19 years, 2 Months
Handling and planning activations and events for BAT Egypt's portfolio. ( 4 brands)
- Kent
-Dunhill
-Rothmans
-Viceroy
Operating nation wide.
Built an activation academy more than 500 brand ambassadors.
Planning activation campaigns for each brand and coming up with innovative tools to attract consumers.
Handling and managing suppliers.
Monitoring my team while providing on the job Trainings.
- came up with the kentilicious gatherings and events concept.
- handling all launch events and consumer events.
Managing 6 caravans ( road show) operating nationwide.
- reaching and setting targets ( sales)
.Handled 5 consumer relation executives while each managed a team of 10 assistants. ( Kent platform) premium.
.Handled a team of 4 consumer relation executives. Each one of them had a team of 15 part time assistants. (Rothmans platform) value for money brand.
- handled events and launch parties for both brands.
- Project manager for the Dunhill consumer launch.
- managed consumer activations and summer campaigns for both brands.
Handled a team of consumer relation assistants. (10 people)
- on the job training for 1-2-1 communication.
-handled events for the brand team
- talked to smokers and made them try kent out of normal curtesy
-covered all on/ off premise outlets that had BAT brands.
- reported out of stock situations
- handled weekly reports/ status updates concerning competition
- supervising and monitoring kent summer campaigns.
Coached the American university women soccer team for almost two years.
Developing and coaching 35 women to become qualified soccer players for all soccer tournaments.
Challenge players and provide them with tactics that can make them win their opponents.
assistant for the acting coach. usually attend acting classes 5 days a week. help in all scenes. read the scenes and choose monologues for the actors.
•Contacting the regular clients and informing new ones about the tailored and non tailored training programs at the company.
•Introducing the company to new markets.
British American Tobacco, KENT Vogue, Customer Relation Assistant (Part-time)
•Identified Target Potential Consumers in different outlets.
•Developed a full database for targeted consumers.
•Convinced potential consumers to switch from their current brand and switch to Kent/Vogue.
•Supervised on the assigned outlets to check their stock level and re-purchase orders.
•Conducted consumer survey to identify habits & attitudes.
Helps you to reach a good managerial position. Get to learn everything about the organization in 2 years. A solid career path. Get to grow faster within the organization pipeline. Candidates for the GA program were selected by top management based on a certain criteria followed by an assessment center and a panel interview.
-Bachelor of Arts, the American University in Cairo • Major: Mass Communication (Integrated Marketing Communications) • Minors: psychology theatre • Graduation Project: creating an advertising agency (DYNAMICS) that creates an awareness campaign about hepatitis C Virus targeting both the middle and the lower classes in Egyptian Society. The advertisements were both below and above the line. The ads were presented in English and in Arabic. All agencies entered a pitch for the HCV campaigns that they created. Dynamics won the pitch for Spring 07.
Graduated from High school with Honors. Honors & Awards • Most Valuable Player, AUC, Sports Department, 2007 • Most Valuable Player, AIS, Sports Department, 1999/2001-2003 • Most Outstanding Player, ISAAC Syria/Egypt, 2000/2001
