Sanika Kulkarni, Marketing & Sales Manager

Sanika Kulkarni

Marketing & Sales Manager

Techgeeks M.E FZC

Location
United Arab Emirates - Dubai
Education
Master's degree, Marketing
Experience
11 years, 0 Months

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Work Experience

Total years of experience :11 years, 0 Months

Marketing & Sales Manager at Techgeeks M.E FZC
  • United Arab Emirates - Dubai
  • My current job since May 2016

Key Responsibilities:
• Managing our store on E- commerce portals such as, Souq.com, JadoPado.com, Wadi.com
o Setting up the online store.
o Coordinating with other Lifestyle IT/Mobile Accessory and Gadget Vendors to include their products in our store.
o Have very good Contacts with all the IT/Mobile/Accsessory/Lifestyle Gadget distributors.
o Negotiating with suppliers on prices.
o Checking for daily sales and Inventory Management.
o Logistics Management
o Managing Deal of the Day and other Promotions such as white/Black Friday, Souq Birthday
o Managing a good relationship with the account managers of the respective e commerce websites.
o Weekly competitor analysis to offer better than our competitors.
o Maintaining an Outstanding Performance for our store on these portals
• Managing IT/Mobile/Lifestyle Accesory/Gadget distribution in Asia Pacific, Indian Subcontinent, MEA Region.
• Coordinating with our brands/manufacturers/vendors based in US/Europe/Australia for Marketing Activities.
• Participated in Distree ME Conference/ GITEX/ CES Las Vegas as a vendor.
• Providing weekly metric reports to the client in line with KPIs.
• Identifying and cultivating new prospects.
• Constructing budgets and timelines.
• Setting daily workload, tracking progress, revising plans to ensure objectives are met.

Key Achievements:
• Achieving a target of AED 50, 000 per month on the E-Commerce portals.
• Achieving a target of AED 35, 000 per month with distributors.

Marketing And Sales Manager at Sahm Events & Entertainment
  • United Arab Emirates - Dubai
  • April 2014 to April 2016

Key Responsibilities:
• Generating awareness through new strategies, for various events services across UAE and other countries.
• Generating new corporate leads for the company through various forms of marketing- Facebook, LinkedIn, Email Marketing, Newsletters, and through cold calling.
• Meeting and making sales presentations to potential clients- which involves being creative, giving new ideas, and negotiations on the rates.
• Managing a good relationship with potential and existing clients as well as vendors.
• Implementing the weekly marketing plan in order to increase customer base, and retain existing customers.
• Maintaining a good relationship with hotels, and building strategies with them in order to grow business together.
• Managing a team for all events- training and guiding them on how to make the event successful.
• Managing Marketing activities for different clients for projects on:
o Branding and Printing
o Desgning
o Promotions
o Product Launches
o Promotional Photo and Video Shoots
• Managing events, small scale and large scale, from planning to execution:
o Searching for hotels as per client needs, and negotitation hotel rates
o Booking all vendors well in advance, based on quality and prices.
o Making a timely schedule of the whole event.
o Ensuring all vendors have completed their tasks.
o Being quick and proactive at taking last minute decisions.
• Project management for various clients such as, Gargash Motors, Al Nabooda Group, Sharp Middle East, SEWA, Pure Gold, Lals Group etc.

Key Achievements:

• Achieved a target of AED 400, 000 in Q1 of 2015.
• Ideation and launch of a new web portal called Big Fat Wedding- that caters only to a niche segment of weddings.
• Increased the international client base by contacting over 500 event management and tourism companies outside UAE, to sub contract their Dubai events to us.

Marketing Executive at Capgemini
  • India - Mumbai
  • April 2013 to June 2013

• Contributed in organizing the SAP Forum where Capgemini LBS was a Gold Sponsor.
• Interacted with leading corporates across India.
• Wrote and published an article on the Capgemini Intranet, Talent India.
• Analyzed the Retail Technology Conclave and identified key points to take part in the R Tech Con.
• Floor branding for Capgemini LBS- ideas to revamp the entire floor.
• Conceptualised designs for the entire floor to be put across walls and glass panels.
• Co-ordinating with different departments to work on the designing of posters.

Sales Executive at Nail The Deal
  • United Arab Emirates
  • November 2011 to April 2012

Key Responsibilities:
• Identifying and analysing companies from different sectors.
• Generating leads out of these companies.
• Successfully converting prospects into clients by adding value to their portfolio.
• Negotiating with clients on pricing, scheduling of deals and profit sharing.
• Meeting with the top managers of the respective companies.
• Designing unique and attractive deals for our customers.
• Managing data on a real time basis and updating a daily sales report.
• Follow up with prospects and existing clients.
• Coordinating with different teams and departments to work on a set of common goals.

Key Achievements:

• Achieving 20% extra monthly targets.
• Identified a problem- not being able to give clients the deal date they desire- introduced a system that is organized and releases more than one deals per day.
• Suggesting a new time saving process, where everyone updates all meetings and updates on a common software, which was implemented by the manager.

Intern at DDB
  • United Arab Emirates - Dubai
  • May 2010 to June 2010

• Identifying the problem with Tasali and help Tasali reposition itself.
• Identify solutions like defining the right product strategy, launching new products, identify new target group.
• Identify the Advertising and Marketing approaches to communicate new repositioning and product strategy.
• Coordinating with the Creative department and helping in making an animated story for Tasali.


• Identify JAFZA's problem, come up with alternatives and evaluate them.
• Identify events and strategies to attract CEO's from Fortune 500 companies to connect with JAFZA.
• Designing a mock website on paint.

Education

Master's degree, Marketing
  • at Symbiosis Institute of Business Management
  • March 2014
Bachelor's degree, Marketing
  • at Canadian University of Dubai
  • July 2011

Specialties & Skills

Branding
Social Media Marketing
Digital Marketing
Marketing
Marketing
Negotiation
Interpersonal
Social Media
Communication
Advertising
Event Management
Digital Marketing

Languages

English
Expert
Arabic
Intermediate
Hindi
Expert

Training and Certifications

Digital Marketing (Certificate)
Date Attended:
January 2013
Valid Until:
January 2013