Sherif Sabry Mohamed Hassan  Abdalla, Strategy marketing manager

Sherif Sabry Mohamed Hassan Abdalla

Strategy marketing manager

El Nasr manufacturer for Sulfonic acid and Sodium Silicate

Location
Egypt - Suez
Education
Bachelor's degree, Optometry
Experience
16 years, 7 Months

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Work Experience

Total years of experience :16 years, 7 Months

Strategy marketing manager at El Nasr manufacturer for Sulfonic acid and Sodium Silicate
  • Egypt - Cairo
  • January 2023 to April 2023

Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Continually maintained and improved company's reputation and positive image in markets served.
Devised content strategy to effectively engage target audiences.
Coordinated with design and media teams to develop high-quality creative assets.
Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight
product benefits.
Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Captured new customers by optimizing business strategies and launching products to diversify
offerings.
Conducted market research to identify new opportunities and target markets.
Established, initiated and optimized business development strategies based on company targets,
product specifications, market data, and budget factors.
Improved website visibility through development and implementation of SEO strategies.

Marketing Manager at Egypt Global Silicate
  • Egypt - Suez
  • September 2019 to December 2022

Support Group Head of Marketing/Regional Head of Marketing, to develop, deliver and measure
marketing activities to support achievement of business priorities across identified growth markets.
Boosted brand awareness and generated leads while managing internal and external marketing
campaigns and programs.
Created company brand messaging, collateral materials, customer events, promotional strategies, and
product commercialization.
Expand existing and create new campaigns for identified growth countries defined in strategy and
annual plan
Input to creation of regional business and service line messaging, client propositions and peer group
differentiators to support company's competitive advantage in each market
Deliver all activities and campaigns with well-developed and tailored program plans which address
business and service line needs across key identified geographies and are measurable
Work collaboratively across marketing team and with external agencies and internal functions to ensure
effective project and program management is achieved in each geography.
Protect and develop awareness of brand in designated regions through all activities and take proactive
action and steps to address any deficiencies or risks, including reporting and recommendations
Create consistent, fit-for-purpose marketing collateral to support key country requirements.
Build world-class team and driving them towards client servicing operational excellence.
Review and develop sales methodologies, processes, tools and capabilities aligned to Holding’s
strategy to deliver sustainable and strong revenue growth.
Helping shape and execute updated workflows, processes, procedures and overall efficiency
improvements, plus customer service best practices.
Understand customer key growth drivers and ensure full-service commitment.
Develop innovative ways to create and maintain long term client relationships.
Coordinated with general manager on designing effective PR strategy.

Marketing regional Team Manager (MENA) at COLLINSON GROUP
  • South Africa - Cape Town
  • September 2016 to November 2018

-To achieve sales for the world most growing VIP airport lounge services: PrioityPass, Lounge Club and Lounge Key programs.
-To establish strong relationships with key customer groups, financial institutions, to enhance the company's image.
-To achieve sales and profit to levels agreed in the yearly budget and target plans.
-To Monitor and report directly to appropriate the company’s region staff, local regulatory and legislative proposed and actual changes.
-To maximize the effectiveness of brand management, marketing and local partner sales teams.
-To develop a legacy of leadership for the company, the international partners and partner VIP airport lounges.
-To drive positive customers responses to the company's brands, professional programs and be responsible for the implementation of these programs within MENA region.

Arabic Team Leader (MENA REGION) at WNS GLOBAL BUSINESS SERVICES
  • South Africa - Cape Town
  • September 2015 to March 2016

UBER CAMPAIGN
-To Monitor customer service and customer's satisfaction through ZENDESK for both Riders and Partner Drivers.
-Assisted in problem solving and brainstorming solutions to existing concerns within MENA region.

Optical Dispenser at SPECSAVERS OPTOMETRIST
  • South Africa
  • November 2011 to March 2013

-Personally handles sales and customer service at the practice.
-To achieve yearly sales target.
-To follow up with optical suppliers and lab stock availability.

Optical Dispenser at EYEQ OPTOMETRIST
  • South Africa
  • October 2009 to August 2011

-Assisting patients chosing sunglasses, specs and prescription contact lenses.
-To achieve yearly sales targets.
-To follow up with optical suppliers, lab and stock availability.

Customer Service Representative at MIND PEARL TRAVEL AGENCY /SWISS INTERNATIONAL AIRLINES
  • South Africa
  • September 2009 to September 2009

-Assisting Arabic travellers with booking airline tickets with SWISS INTERNATIONAL AIRLINES.

Product Marketing Manager at NETFORCE COOPERATION
  • South Africa
  • April 2009 to August 2009

-To introduce the brand EAGLE EYES Eyewear to the South African market.
-To achieve sales and profit to levels agreed in the month-to-month target plans.
-To Monitor the market and the product's business challenges.
-To expand the brand through offering franchising opportunities within South Africa.
-Drive positive customers responses to the company's image and selected products.

Optical Lab Technician (Optical Laboratory Technician) at M.J.ALLI OPTOMETRIST
  • South Africa
  • December 2008 to February 2009

-Personally handles/responsible for the lab and stock available.

Licensed Optical Dispenser/Optical Branch Manager at AL BARAKAT OPTICAL
  • Saudi Arabia - Riyadh
  • November 2003 to August 2007

-Branch manager for BADIA1 & OLAYA optical practices.
-To manage a team of between 3-4 optical Dispenser and up to 2 Optometrists.
-To establish strong relation with patients.
-To achieve sales and profit to levels agreed in the month-to-month target target plans.
-To Monitor the practice and to report directly to the area manager.
-To maximize the level of patient's satisfaction.

Optical Dispenser at GRAND OPTICIAN
  • Egypt - Suez
  • December 2001 to August 2003

-To establish strong relation with patients and drive positive feedback.
-To achieve day-to-day sales target.
-To achieve knowledge for lens laboratory and manufacturing.
-To assist patients chosing sunglasses, specs and prescription lenses.

Optical Dispenser at MAGRABI OPTICS
  • Egypt
  • June 2001 to October 2001

-To achieve high level of customer service.
-To assist patients chosing sunglasses, specs and prescription lenses.

Education

Bachelor's degree, Optometry
  • at High Institute Of Optics Technology
  • June 2001

Bachelor of Optometry Graduation subject: Contact lenses, manufactoring and materials.

High school or equivalent, Sciences
  • at Suez Secondary High School
  • May 1997

High school degree in sciences.

Specialties & Skills

Customer Research
Creating Proposals
Creative Work
Sales Driven
Excel, Word & Power Point
Team leader
Hard worker
Ambitious
Think out of the box
Time management
Healthbridge healthsuite 2.9 user/modifier
Windows 7 & 10
Outlook & Internet
ZENDESK
Work under pressure
Customer service
Communications
Creative individual
Forward Planner
Quick learner
Telephone Etiquettes
Supervisor entitlement
Customer service orientated
market research
marketing strategy
negotiation
Marketing skills
marketing research
marketing

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Expert
English
Expert
Afrikaans
Beginner

Memberships

Get2Easy S.A Online Imports PTy,Ltd South Africa
  • Founder of The Live AndroidTV service in South Africa
  • September 2012

Training and Certifications

Qualified Trained By AO (Certificate)
Date Attended:
May 2005
Valid Until:
May 2005
Qualified Trained & Planner creator from J&J (Certificate)
Date Attended:
April 2010
Valid Until:
April 2010
Certified Trained by Safilo saudi arabia (Certificate)
Date Attended:
January 2004
Valid Until:
January 2004
Qualified & certified sales for MYKITA optical products & sports wear (Certificate)
Date Attended:
January 2011
Valid Until:
January 2011
Qualified Sales Expert by NIKE (Certificate)
Date Attended:
September 2010
Valid Until:
September 2010
Optometry Sales (Certificate)
Date Attended:
July 2001
Valid Until:
August 2001
certified sales for Adidas sports wears products (Certificate)
Date Attended:
May 2011
Valid Until:
May 2011

Hobbies

  • business Enterpenier
    With my project. Live AndroidTV, I have gained an award as one of the top 5 startups in Africa during Africa 2.0 competition held by the Danish embassy in Cape Town, South Africa.