Cofounder / Director-Digital Advertising & Social Media
Groove Advertising & Integrated Communications
Total years of experience :18 years, 9 Months
- Managing the agency’s account managers/executives team and provide continuous training for them.
- Responsible for key accounts management (Amr Khaled, Right Start foundation UK, Olio frozen food, Segafredo, Al Forat real estate…)
- Acting as Architect/Account Strategist for agency’s clients by collecting requirements & developing strategies and offering fully integrated digital solutions including web design & development, content management, PPC advertising(Adwords, Facebook & others), SEO, SMS & Mobile advertising, Social Media Management and custom developed solutions like Facebook applications, mobile applications & Facebook custom tabs development.
- Managing digital & social media team and liaising between different agency’s departments to provide clients with the best level of service and maintain quality of service that reflects our agency’s image and position in the market.
- Participating in Google Engage for Agencies program, then Google Partners and introducing Adwords to many SMEs in Egypt by helping small accounts like doctors, travel agents and textile exporters to penetrate new markets and increase their market share by creating online Google Search campaigns.
-Keyword research, optimizing campaigns, generating performance reports and calculating ROI by tracking conversions.
- Maintaining relationship with other large digital advertising publishers and networks like Yahoo, Connect Ads & Sarmady.
Leading Administration and Operations team in Mantrac group delivering these services to the group:
- System i (Iseries) Administration
- Disaster Recovery & Business Continuity (High Availability & Replication)
- IBM i H/W maintenance and upgrade
- WebSphere Application Server
- DB2/400 Administration
- Business Applications Suits hosted on IBM i servers
- OS maintenance and upgrade, PTF management
- IT Governance & Compliance
- Security Management
- Performance Tuning & Capacity Planning
- Administrating company’s multiple AS400 servers.
- Supporting the company’s ERP & other business applications.
- Designed and implemented a high availability solution for data and objects real time replication.
- Responsible for the company’s Disaster recovery plan on AS400.
- Responsible for Security, performance tuning and hardware maintenance.
- Responsible for Research & Development, integration & implementation of new technologies on Iseries platform.
Company Database administration for production, testing and development databases on oracle.
Security
Backup and recovery operations.
Batch operations
Performence tuning
Business and testing support
Data changes, migrations and configuration management.
GPA 3.9/4.0 (Excellent with Honor) Awarded Full Scholarships due to academic achievements Got Straight A's in all major courses
Head of student union for 3 years.
