Sidrah Nadeem

 Collaborates with key stakeholders on internal communications planning and execution (e.g., weekly newsletter, online and in-person events support, liaison with global team members, employee communications, employee experiences).
 Collaborates on strategic communications materials and toolkits to maintain brand alignment.
 Researches and provides continuous recommendations on internal and external thought leadership development and the agency’s participation in industry, business and sector specific awards and rankings.
 Proposes future speaking/engagement opportunities for C-suites, sector leaders, market leaders and young trailblazers.
 Provides quality control on team deliverables— manages, guides and mentors junior global team.
 Co-chair of Asian American, Northern Hawaiian, Pacific Islander (AANHPI) ERG—US and leads multicultural activates/communications to mark key moments and big/noteworthy developments.
 Additional responsibilities include support for global P&C/L&D teams on project rollout for Octave training sessions and communications supports for platform launches such as Lattice.
 Plans and monitors presence across social media, and online channels including the global website.
 Strategizes and leads digital media campaigns, and monthly content calendars.
 Leads measurement of new and current- paid and earned campaigns.
 Shares best practices and recommends new trends to global teams for better engagement.
 Manages the social media team, ensuring a superior quality of communication and project delivery is always provided.

My responsibilities include:
- Retailer Communications
- Online Marketing
- Guest Communications
- Consumer PR
- Event Management
- Internal Communications
- Marketing Plan
- Marketing Campaigns
- B-2-B Relationships

JOB OVERVIEW:
o Day-to-day responsibility for all marketing and events
o Budgeting, planning, advertising, promotion, community relations, public relations and sponsorship;
o To assist with the brand guardianship of the mall and related sub-brands;

Culinaire & Beyond encapsulates three core business divisions, each focused primarily on offering solutions for Hospitality, F&B and key interrelated industries . My role is to create Initiatives and awareness about the the business divisions which are as follows:

1. Initiatives (www.bahrainhre.com)
2. Brands (Authorized distributors for VBM & Caffee Diemme in Bahrain)
3. Consultancy (Localized Culinary Solutions)

One of the Initiatives we've championed is the first International Hospitality & Restaurant Expo 2018( 14th- 17th October 2018) held under the patronage of HH Shaikh Isa Bin Ali Al Khalifa. This was a B2B event created by Culinaire & Beyond to lay down an ecosystem for local, regional & global players to share their ideas and experiences and form mutually beneficial linkages.

www.bahrainhre.com

My current role covers but is not limited to the following:
- PR & Communications
- Chief Contributor GCC @Hospolive
- New Business Generation
- Team Selection, training & Coaching
- Digital Strategy & Technology Development
- CRM and Data Analytics
- Marketing Content Creation & Direction
- HORECA Sales Channel Development and Optimization
- Event Curation & Execution
- Sales Enablement
- Tender Proposals & Pitches
- Marketing Campaign Development
- Product Branding
- Influencer Recommendation

• Creative Concept Execution & Presentation
• Digital Strategy and Innovation
• Strategy and Brand Direction
• Press Releases & PR Management
• Event Curation & Client Management
• Marketing & Communication
• Client Management
• Website & Social Media Calendar Curation

Account Manager for Mall of Dilmunia, Zallaq Springs, Berger Paints, H by Hadeel, Key Information Technology, Arab Architects & Al Madad Foundation.

• Partner events & Webinars
• Collaborations and Alliances
• Marketing & Digital Strategy
• Start-ups Lifecycle & Business Plans
• Keynote Curation and Delivery

Responsible for formulating the new team that would initiate the retail wing for LAWRENCEPUR. Served as a liason for marketing, sales and operations synergy to ensure company goals as set in the annual plan were met.

• Formulated a brand key for repositioning and re-launching LAWRENCEPUR.
• Drafted a framework for the new team to be hired to execute the strategic plan whilst coaching previous team member primarily with reference to new technological additions.
• Defined key locations for opening the first five stores in three of the busiest cities of Pakistan.
• Improved gross margins of shirting range (three price points) from 1%, 4% and -16% to 20%, 15% and 10% within six months of being assigned the task with effective buying & branding.
• Introduced a wider range of accessories with key product additions delivering 25%- 45% profit.
• Added two new competitive suppliers per product with bi-annual buying as compared to previous
trend for buying and stocking access inventory.

ALL TIED UP was my first entrepreneurial venture which was an extension of the final year thesis work I initiated while learning how to produce fabric at the Textile Institute of Pakistan. We created a range of menswear products from a basic design concept to a finished collection.

What started with bi-annual exhibitions soon mushroomed into a one stop shop for menswear accessories. ALL TIED UP was nominated by the AllWorldNetwork awards in 2012 for being one of the fastest entrepreneurial businesses in Asia.

www.alltieduponline.com