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SUDIPTO DAS, Assistant Vice President

SUDIPTO DAS

Assistant Vice President

IDFC FIRST Bank

Location
India - Mumbai
Education
Master's degree, Marketing
Experience
19 years, 2 Months

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Work Experience

Total years of experience :19 years, 2 Months

Assistant Vice President at IDFC FIRST Bank
  • India - Mumbai
  • My current job since December 2015

Digital markerting, market research, strategic marketing, brand & product communications

Senior Client Services Director at Grey Worldwide India Pvt Ltd
  • India - Mumbai
  • August 2015 to December 2015

Handled Tobacco and Lifestyle category of ITC. Experiential and integrated marketing at Hotel-Restaurant-Cafe (Ho-Re-Ca) and social media marketing (Facebook and Twitter) Handled interventions for 'Classic' and "Gold Flake' super premium variants and 'Quentos Cigars'.

Senior Brand Services Director at Lowe Lintas & Partners
  • India - Mumbai
  • March 2014 to August 2015

Managed mass media marketing (TV and Print campaigns) and Customer Engagements and Activation for Mutual Funds, Pre-paint wallcare solutions and Tissues for ICICI Mutual Fund, Franklin Templeton Mutual Fund, Birla White Wallcare and Asia Pulp & Papers

Brand Director Grade II at Triton Communications Pvt Ltd
  • India - Mumbai
  • October 2010 to March 2014

Consumer research, strategic planning and communications for alco-bev, real estate and auto brands

Group Account Manager at Ogilvy & Mather
  • India - Mumbai
  • March 2010 to October 2010

Account management - Cadbury’s Chocolate & its variants

Account Supervisor at J. Walter Thomson (JWT)
  • India - Mumbai
  • May 2008 to October 2009

Account management - Club HP, Tourism Ireland, Morgan Stanley, UTI Mutual Fund

Account Manager at Rediffusion Young & Rubicam
  • India - Kolkata
  • May 2007 to January 2008

Account management - Airtel

Sr. Project Executive at JWT - Director Marketing & CRM Unit
  • India - Mumbai
  • July 2006 to May 2007

Account management - Godrej & Boyce, Reliance Life Insurance, Air India
including e-mail marketing and webpage design

Brand/Account Executive at Market Missionaries India Pvt Ltd
  • India - Mumbai
  • July 2004 to May 2006

Account management - IT, Real Estate and Auto clients in Pune

Education

Master's degree, Marketing
  • at Pune University
  • July 2004

MBA in Marketing. Internship in Videocon International Ltd Title: Consumer Behaviour Study in Colour Television Category in the state of West Bengal

Specialties & Skills

Revenue Improvement
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Brand Communication
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Relationship Building
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Category Analysis
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Strategic Insight
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SEO-focused digital content
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PPC
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Writing
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SEM
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Analysis
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Market Research
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Languages

English
Expert
Hindi
Expert

Training and Certifications

Adobe Analytics (Training)
Training Institute:
Adobe, Inc
Date Attended:
May 2022
Duration:
10 hours
Certified Digital Marketing Professional (Training)
Training Institute:
NIIT Imperia
Google Analytics (Certificate)
Google Digital Display Advertising (Certificate)
Google Ads Fundamentals (Certificate)

Hobbies

  • Distance run
    Successfully timed and completed 21k half marathons, 10.5k and 5k mini-marathons from Feb 2013 onward.
  • Travel and treks