Unit Manager
Indian Institute of Planning & Management
Total years of experience :16 years, 2 Months
•Sales
•Establishing a sales plan for all the channel partners & tutorial covered under the prescribed region.
•Identifying and targeting prospective educational institution & Consultancy.
•Responsible for visiting schools & Colleges and giving presentation of the company’s value proposition to teachers and key person of the Institutions.
•Maintaining relationship with the schools and educational institute and consultant.
•Planning and implementation of the company’s sales campaigns to accelerate target market penetration and proactively reviewing the outcomes of the company’s sales efforts.
•Developing and executing sale promotion strategies to boost the market share and sales through activities such as seminar, workshop and presentations and education fairs etc.
•Monitors each sales person’s daily performance against the each sales person’s monthly revenue target.
•Building and managing team of sales personnel for the designated territories and developing the skill of designated sales team.
•Operations
•Sales Planning and estimating variance between forecast Vs actual.
•Responsible for overall operations of the Eastern Region
•Environment scanning and bringing in thought leadership in terms of marketing and data analytics & operations for the region.
•Managing Revenue forecast model for the region and analyzing variances.
•Market & Consumer Research
•Conceptualization, Implementation the region specific market & consumer research framework
•Finalizing the sampling design.
•Questionnaire design and project planning.
•Maintaining business intelligence by tracking competitor activities.
•Designing a model for calculation of ROI of marketing and visibility spends on sales of the region.
•Data Management & MIS Reporting
•Regional custodian of sales and marketing data.
•Single point of contact for CRM system management and database updations.
•Business UAT on status of CRM updations.
•Responsible for periodic MIS reporting to Top management.
• Business Development.
• Institutional Sales and Marketing for digital educational products.
• Client Handling.
• Market Study, Competitive Analysis, and Promotional activity.
• Branding, BTL Activities.
• Business Development, Channel Sales.
• Market Study, Competitive Analysis, and Promotional activity.
• Team management, Client Handling.
Marketing Marketing Management Consumer Behavior Brand Management Service Management Sales and Distribution Supply Chain Management Quantitative Analysis Information Technology MIS C Language HTML & JAVA. Software Service Cyber Law ERP E-Commerce
Operating System: Windows 98, 2000, XP, VISTA, Window7 Package: MS – office suite (MS word, MS excel, MS access, Power Point, Spreadsheets etc) Computer Application: SEO, Web mail internet etc.
Computer Hardware. Net working.
Accountancy. Costing. Taxation. Business Organization. Resource study etc.