Spokesman- Corporate Communications VP
Housing Program
Total years of experience :10 years, 3 Months
Key Accomplishments:
• Respected as a knowledgeable and effective spokesperson and experienced crisis manager.
• Delivered stellar success in helping the company establish a reputation as a solid, forward-looking, and well-managed organization, improving brand visibility in the markets by setting the appropriate tone of voice across all communications
• Accomplishments reflect a very high level of business and financial acumen, plus sharp strategic thinking, well-honed tactical skills, and results-oriented execution for maximum effectiveness and efficiency of all PR and communication programs.
Key Responsibilities:
• Handpicked to lead Brand, PR, Corporate Communications & Customers Experience initiatives by strengthening brand and communication strategy to accelerate business growth.
• Delivering game-changing strategies and plans for improving brand identity, developing robust communications plans, and data-driven insights, and implementing unified communication strategy across all platforms.
• Establishing aggressive annual PR plans, and communication crisis handling roadmap to heighten awareness, influence perspective, and strengthen competitive position.
• Making pioneering contributions for developing growth-driven strategies grounded on brand research and consumer insights with a focus on the target audience(s), of media activities. social media content and actions plan that attainment of business objectives.
• Excelling in augmenting the organization’s reputation through various initiatives like developing appealing content, robust marketing strategies, strong media relations, and influencer management programs while delivering sophisticated content that builds brand reputation, and meets the ever-changing market environment and dynamic needs of the individual business units.
Key Accomplishments:
• Drove communications strategies in line with corporate vision, built modern, integrated corporate communications, PR and, crisis management strategies to position the organization as a leader in the market.
Key Responsibilities:
• Identified potential reputational issues and developed appropriate communications responses to defuse and/or avert crises.
• Raised the organization’s profile by developing media strategies, influencers stratagems, and social media content to achieve the highest level of favorable coverage.
• Implemented an entirely new communications program and developed the communications strategy and tactics to drive a performance culture.
• Served as the company’s spokesperson for sensitive policy issues and other issues requiring creative strategies and focused responses.
Key Accomplishments:
• Created and managed the company’s strategy to gain support from customers, thought leaders, key interest groups, and the media.
Key Responsibilities:
• Piloted and deployed some very innovative communications and social media/marketing content, creating engaging compelling themes/storylines/inspirational articles for expanding the reach of the company’s activities in the Kingdom.
• Drove end-to-end integration of PR/media relations & Influencers management function and equipping a 360-degree vision of communication, management, and digital strategies for driving business growth through branding, communication, marketing, and reputation management to realize the full potential of the market and achieve ambitions over the long term.
• Fostering cross-departmental communication and training groups and departments within the company to connect with customers using all kinds of Media activities to make a lasting impression on the brand.
• Placed numerous stories on the Company’s strong prospects for a turnaround in performance, effectively addresses all risks, and established a stronger brand position in the marketplace.
Accomplishments:
• Appointed as 1st Saudi National Day Media center director in (General Entertainment Authority) 2017.
Key Responsibilities:
• Inspirational and visionary leader leading high-performing corporate communications, Media Relations & Influencers management function and setting the course for growth for GEA.
• Developed and executed powerful Corporate Communication functions at GEA and aligned all Communications, to Saudi Vision, making Saudi a destination of choice for investment and entertainment.
• Effective executive advisor in matters of communications, reputation management, governance, and brand reputation management; building crises response and defending a brand reputation.
• Involved in the development of PR materials such as press reports and social media content, corporate communications, media presentations, and coordinated approaches to drive key messages and audiences for ongoing brand development.
• Guided in the preparation of speeches and presentations and trained senior leaders and executives in interview preparation to convey the right messages at the right time.
• Spearheaded proactive crisis communications activities with professionalism and was recognized as a strategist deft in mitigating damage and restoring the positive image.
Accomplishments & Key Responsibilities:
• Excelled in augmenting the organization’s reputation through various initiatives like developing corporate communications and develop social media, and public relations. Simultaneously, tracking the performance of campaigns.
• Served as an organizational ambassador, worked closely to drive the core brand, and played the role of a primary role in planning and execution while ensuring high-quality communication outcomes.
Accomplishments & Key Responsibilities:
• Created marketed and promoted new marketing campaigns, measured the effectiveness of campaigns, and developed creative and engaging marketing materials, driving campaign awareness to achieve desired results.
• Accelerated business growth trajectory by devising compelling content ascertained the accuracy of marketing collateral, proofread the content as well as spearheaded the KSA marketing events and social media activities.
• Contributed to imparting training to high-performing marketing and sales teams and prepared quarterly forecasting and monthly financial reviews.
• Maximized brand awareness through targeted marketing, leading protocol, and event management while ensuring maximum utilization of available resources to promote the brand
Previous Professional Experiences:
• Oct 2012 - Dec 2013: Protocol & Event Support, Maaden, Riyadh, KSA
• Jul 2012 - Oct 2012: Media Relation & Public Relations Officer, Tadawul, Riyadh, KSA
• Aug 2008 - Jul 2012: Media Relation & Public Relation, Zain SA, Riyadh, KSA
• May 2007 - Aug 2008: Creativity Prize Admin, King Abdulaziz and his Companions Foundation for g- Riyadh, KSA
Bachelor of English Language, English, King Khalid University (ABHA) (Feb 2007)