Senior Executive - Product & Marketing
Toyota Oman
Total years of experience :14 years, 8 Months
Development of new models’ specifications and continuous review and update of current models
•Liaison with Toyota Motor Corporation personnel on product related requests and concerns, to ensure product/marketing related upward feedback to them as and when required
•Internal training for new products, providing product related information and resolving product related queries to sales and other functions.
•Market analysis in terms of new model introduction, model year changes & introduction of special models.
•Development & implementation of marketing strategies to meet market needs and in line with global strategy
•Managing 360 degree brand communication needs through ATL Campaigns
•Managing consumer research and in depth analysis of market & trends
•Working in close co-ordination with the agencies in development of Sales Collaterals
•Planning and execution of new model launches
•Ensuring consistent high SOV through various brand engagement events & activities, public relations & sponsorships.
•Lead Website Design and Content Management, manage brand activations through social media and other online platforms
Key Achievements:
•Successful initiation of Brand Book & Brand Campaign for the first time
•Successful introduction & launch of the heavily redesigned new Camry & the all new Hilux
•Complete revamp of Toyota Oman Website
Marketing of Chevrolet and GMC Brands
Roles & Responsibilities:
•Manage Dealers for their Business Planning & Review, business processes, capability, infrastructure, Manpower Quantity cum Quality, Training & all outcomes.
•To ensure consistent increase in market share through implementation of territory specific strategies.
•Analysing business potential, conceptualising & executing strategies to drive sales, augment turnover and achieve desired targets.
•Implementing sales processes at dealership to achieve targeted SSI scores for each Dealership
•Guiding and training Partners on revenue generation by driving all revenue drivers for increasing dealer profitability.
•Implementation of promotional activities for channel partners as a part of brand building & market development effort.
•Ensuring speedy resolution of queries & grievances to maximise client/customer satisfaction levels.
Key Achievements:
•Successful brand launches - ‘Grand i10’ & ‘Xcent’ in territories assigned
•Market share growth of 4% in challenging market conditions overall
•Market share growth of 8% in key market of Hubli
Implement sales processes at dealerships handled and monitor and follow up for the same.
Ensure customer satisfaction for all customers interacting with a Company dealership setup
Conduct & participate in sales promotion activities
Obtain information on competitor's products, prices, strategies through dealers & customer contacts.
Train & develop dealer's sales staff for effective selling
Continuously interface with customers / dealers to understand positive / negative product feedback.
Implement & monitor sales systems at dealerships.
Roles & Responsibilities:
•Developing and implementation of marketing strategies
•New Product Introduction and Product Development Projects
•Monitor market trends, set up and follow the process for market Intelligence
•Establishing and handling supply chain process
•Scrutinizing techno-commercial aspects of projects
•Monitoring the projects across the country for successful execution and completion
Key Achievements:
•Successful Product Development & Launch of Low-Cost ‘Honeycomb Fire Rated Doors’
•Successful Market Feasibility Study & Product Development of ‘Roll-a-door’ in association with B&D Australia
•Successfully Developing a Web Based Tool with Godrej Infotech for Order Tracking for Sales Branch offices across India
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