Marketing Manager
Engineering Company For Technological Industries
Total des années d'expérience :22 years, 1 Mois
- Developing product, brand strategy & marketing plan
- Setting commission scheme for sales reps both commercial and corporate
- Brand name & brand compelling truth development based on local qualitative research &, GCC market observation & analysis. In Addition to managing communication & briefing with advertising & media agencies.
- Managing communication and briefing with e-marketing/IT agencies regarding e-marketing activities & website development.
- Facilitating procurement transactions with suppliers in Egypt & Asia
- Promoting the Agency through communicating company services & competitive edge to target audience through the appropriate business channels.
- Utilizing business network relations & suitable B2B communication channels in approaching potential clients
- Assure diversification of profitable accounts thus sustaining the Agency’s diversified experience
- Real estate market analysis & product SWOT analysis development for product evaluation against competition
- Setting Marketing strategy in alliance with business & sales objectives
- Initiating marketing ideas, implementing related plans & supervising on production of marketing material that support sales team sales process targeting potential clients in specific
- Agency assignment, briefing & follow up on strategy implementation & CI manual
- Negotiations, briefing & follow up on suppliers deliverables in addition to following up on payment dates
- Marketing strategy development & implementation in alignment with Samsung Cairo office
- Supporting Samsung Cairo office in monitoring & evaluating competitive activities
- Utilizing available resources to support company’s sales team in achieving the committed forecast.
- Communication & Marketing briefing to advertising/sales personnel & supervision & evaluation of final plan after implementation
- Developing promotional campaigns including joint promotions with international brands in
Alignment with brand strategy & evaluating results versus objectives
- Providing Advertising Agency with Marketing brief, follow up on campaign implementation and
Assure meeting campaign/s objectives
- Assuring alignment on objectives between production, sales and Marketing departments to
Achieve business objectives.
- Monitoring sales forecast versus actual sales & taking corrective measures when needed
- Monitoring & evaluating competitive communication/ promotions & sharing it with subordinates
And Marketing Director
- Annual contracts negotiation & finalization with local & int’l retail chains. In addition to agreeing
On annual promotional calendars
- Develop and maintain a close and productive relationship with key client contacts
- Assure smooth flow of day to day activities
- Reaching constructive solutions regarding account operational hiccups as they exist within the
Scope of authorities and escalate/involve upper management when required.
- Assuring dealing with Client's requests as per the Agency's quality standards
- Development and updating brand review presentations.
- Managing production process to assure meeting production and budget standards
- Monitoring the profitability of individual jobs and campaigns to manage current and future
Account profitability
Follow up on continuous content updates serving all operational territories and platforms
(SMS, IVR, RBT, video streaming, 3G & VOD)
- Contracts development, generating & sharing financial/hits reports with content providers
- Follow up on content providers' financial payment
- Assuring content utilization and quality control as per technical standards.
- Approaching potential providers based on country/regional requests
- Maintaining respectful business relationship with content providers
- Follow up on company’s corporate and brand related projects on regional level
- Daily communication with Agency including proper briefing for new jobs/projects, supervising on
Jobs' progress thus assuring effective management, output quality
- Category study and continuous monitoring for competitive activities
- Digging up for brand opportunities, to become successfully connected with brand (s) growth
& capture market share from competition.
- Budget allocation management (on sub-projects basis) and constantly preparing financial
- Develop and maintain a close and productive relationship with key client contacts
- Assure smooth flow of day to day activities
- Reaching constructive solutions regarding account operational hiccups as they exist within the
Scope of authorities and escalate/involve upper management when required.
- Assuring dealing with Client's requests as per the Agency's quality standards
- Development and updating brand review presentations.
- Managing production process to assure meeting production and budget standards
- Monitoring the profitability of individual jobs and campaigns to manage current and future
Account profitability
- Implementing approved 360° communication plan/s
- Maintain good relationship with Clients based on efficient high quality output
- Competitive monitoring, compilation and analysis
- Generating contact & status reports, sharing it with management & Client & aligning on
Next steps
- Issuing quotations & invoices for in-progress/closed jobs & follow up on Client’s payment
Status as per agreed contract
Generating and executing monthly competitive monitoring and SWOT analysis
- Assistance in writing marketing briefs
- Assistance in managing ATL and BTL activities weekly
Marketing & international business expert