Consultant
Y Consulting LLC
Total years of experience :32 years, 10 Months
Communications Consultant based in Thailand, operating worldwide
Implementing our new brand Identity.
Developing and evolving new brand elements.
Ensuring that all piece of communication are in par with the branding guidelines.
Creating new campaigns and designs for events, exhibitions, roadshows, conferences, promotions, etc
Managing a team of designers to deliver high quality work within tight deadlines.
Developing processes to increase the team efficient and improve on the quality of deliverables.
Managing brand and graphics projects, and ensuring they exceed the expectations.
Created and manage an online publishing house under the label "Rhetorical Ratatouille"
Ratatouille is a French dish from the South of France that mixes a lot of different vegetables. It is a tasty and healthy meal.
Our concept is simple: we are publishing anything that is written with a good taste and style, and that is healthy for the spirit or for the body.
If you have a document that you want to have published and distributed online (our distribution network includes Apple, Barnes & Noble, Amazon, Kobo and others), we will do that for a very low nominal fee (as long as it passes our quality standards) + give you royalties on the proceeds of the eBooks.
At the moment we publish in French and English but more languages are to be added to the list shortly.
Contact me for more details.
Providing expertise to companies on a short or long-term basis and assisting them in their branding and advertising efforts.
Credentials:
For McCann Algeria, participated in a major pitch for ORASCOM Algeria (mobile phone operator) as creative support, pitched and won DANONE Biscuits, developed a campaign for NESTLE (Nido), and gave creative input for some work on AIR ALGERIE.
For McCann Morocco, developed a campaign against software piracy for MICROSOFT.
For McCann Tunisia, developed a campaign for TUNISAIR (airline).
For GMASCO Dubai, worked on a pitch for DUBAI ISLAMIC BANK.
For PLUG Communication, conceived a series of campaigns for MARRIOTT
For TJS, created their new corporate identity
For BTEC, created their new corporate identity
For Costra, created their new corporate identity
Mainly worked on pitches like ABYAT (megastore), branding (HAYAT real estate) and on creative campaigns for regular brands such as LACNOR, APPLE, OMNIYAT (real estate), IDO RAK (investment Departement Office of Ras Al Khaima), NBAD (bank), Abu Dhabi Duty Free, ROTANA (hotels), PINAR
Head of one of the 3 creative teams of the agency, generating creative strategies and concepts on all media for major accounts in the region, such as SAMSUNG, SAVOLA, VW, JOHNSON & JOHNSON, MOBIL, TETRA PACK, ARAMEX…
Key instrument for pitching for strategic clients in Saudi Arabia including ART, ARLA Foods, SAUDI AIRLINES, GOLD GYM, AL TAZAJ, AL FOZAN, AL JAZEERA Paints, LEVITRA, LINGO, QUACKERS, ULKER, DABUR VATIKA, CITY STARS, ARAMEX, GAZZAZ...
Conceived and created ads and web sites for regional and international companies like UNIAL (exclusive distributor for Unilever in Algeria), DELTA 360 (art foundry), LYTHOS (archeology), VIVI BIGOUDI (hair dresser)...
(Ghazi and Nebil Karoui)
Conceived and produced many advertising campaigns (TV, outdoors, POSM, press, web…) for PROCTER & GAMBLE (ACE, ARIEL, PANTENE, HEAD & SHOULDERS) in North Africa, as well as for the mobile phone operator MEDITEL (TELEFONICA) and ALGERIECOM.COM.
Protecrea was an internet start-up offering online copyright services for authors and artists.
Conserver le monopole de sa création, de sa production et de son originalité reste une des volontés premières des décideurs. Mais si ce souhait semble être exaucé en matière de propriété industrielle, celui-ci demeurait plutôt flou s'agissant de propriété intellectuelle. Avant qu'intervienne Protécréa.
http://www.creascope.net/contenu/trajectoire/010913.php4?pr=1
Successfully implemented and organised a book publishing department within the company (formerly specialised in prepress). Developed the book catalogue. Actively participated in the management of the company. Controlled and participated in the production line, both on publishing and prepress. Monitored a network of sub-contractors in South East Asia (printers and photoengravers).
MBA
Air Transport Fundamentals Airport Operations Airline Revenue Management Converting Strategy into Action Leadership for Strategic Execution Managing Complex Programs
Harvard Manage Mentor: - Crisis Management - Customer Focus - Strategic Thinking, - Delegating - Marketing Essentials - Innovation & Creativity - Leading People - Team Creation - Team Management - Presentation Skills IATA Airline Customer Service Cerificate
Studied international business
English as a Foreign Language
French baccalaureat
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