Regional Sales Manager
General Holding - Al Foah company
Total years of experience :22 years, 9 Months
Establishing the retail product distribution net work on all targeted markets, UAE & GCC (Kuwait, Qatar, Bahrain, & Oman)
Manage the UAE sales operation including modern trade distributor, the low trade sales team, VIP customers, company showrooms, customer relations, & related financial performance in order to achieve sales targets, maximize customer satisfaction and generate optimum levels of revenue.
Contribute to the development and formulation of the direct/indirect sales strategy and short/long term key ensuring alignment to company vision, mission, and the overall sales strategy.
Responsible about negotiating & appointing new distributors in the region.
Prepare for launching the company brands / products, and control the in- market implementation.
Manage the distributors volume, achievements, marketing spending, distribution, & payments.
Develop and implement a regional marketing and distribution plan which meets the company objectives by delivering volume targets and is in line with brand and channel strategy.
Direct the effective forecasting of resources and the material planning process to ensure timely availability of resources, system and procedures for effective execution of sales plans.
Working closely with marketing team in managing and implementing BTL activities & new products introductions.
Preparing the retail product business plan of the company.
Regular travelling plan to check the market and control the distributors performance.
Responsible about the local market direct sales force (30 salesmen + 3 supervisors).
Managing the company existing retail showroom (4 outlets in UAE with 20 sales reps + one showroom manager). Identify, evaluate, and screen the emerging business development opportunities and best locations to launch company showrooms in line with company strategic objectives and present recommendations to top management.
Manage a business of more than 130 million dirham yearly.
Develop and implement a regional marketing and distribution plan which meets the company objectives
by delivering volume targets and is in line with brand and channel strategy.
Managing the distribution of company branded products through productive distributor relationships.
Regular visit to Middle East & North African markets (GCC, KSA, Yemen, Syria, Jordan, Lebanon, & Egypt) to monitor distributor’s performance, to review business plan, and to negotiate the yearly budget.
Responsible of negotiating & appointing new distributors in new markets, targeting the sub continent region.
Presenting & Training the sales team of the distributors for new product launching.
Keeping trade marketing area managers fully informed of objectives, progress and future action plans in order that effective planning and in market activates can be implemented.
Manage an efficient and effective regional trade marketing and distribution team (six distribution managers) through job training, motivation, and stuff development.
Repotting directly to V.P. Business Development.
Successfully introduced & launched our new branded product range in GCC & Yemen.
Appointing and handling distributors in the targeted region.(Kuwait, Qatar, Bahrain, Oman, & Yemen)
Implementing & monitoring the promotion activities and the brand awareness campaign.
Negotiating with distributors for fixing the sales target and A&P budget.
Regular visit to GCC countries & Yemen.
Working close to marketing department for fixing prices, budget, and promotions for each market.
Coordinating with other departments (Production, logistic, & Finance) in order to ensure product delivery.
Increasing regional sales from AED 15 million to AED 20 million.
Appointing new distributors in the GCC region.
Periodical visits to GCC countries to monitor distributor’s performance, sales target, & business plans.
Preparing and controlling the sales forecast and spending budget.
Planning and allocating the required budget for new product launching.
Negotiate the yearly business plan with appointed distributors.
Reporting directly to General Manager.
Establishing the retail product distribution net work on all targeted markets, UAE & GCC (Kuwait, Qatar, Bahrain, & Oman) Manage the UAE sales operation including modern trade distributor, the low trade sales team, VIP customers, company showrooms, customer relations, & related financial performance in order to achieve sales targets, maximize customer satisfaction and generate optimum levels of revenue. Contribute to the development and formulation of the direct/indirect sales strategy and short/long term key ensuring alignment to company vision, mission, and the overall sales strategy. Responsible about negotiating & appointing new distributors in the region. Prepare for launching the company brands / products, and control the in- market implementation. Manage the distributors volume, achievements, marketing spending, distribution, & payments. Develop and implement a regional marketing and distribution plan which meets the company objectives by delivering volume targets and is in line with brand and channel strategy. Direct the effective forecasting of resources and the material planning process to ensure timely availability of resources, system and procedures for effective execution of sales plans. Working closely with marketing team in managing and implementing BTL activities & new products introductions. Preparing the retail product business plan of the company. Regular travelling plan to check the market and control the distributors performance. Responsible about the local market direct sales force (30 salesmen + 3 supervisors). Managing the company existing retail showroom (4 outlets in UAE with 20 sales reps + one showroom manager). Identify, evaluate, and screen the emerging business development opportunities and best locations to launch company showrooms in line with company strategic objectives and present recommendations to top management. Recommend a clear organization structure for the sales teams so that resources are optimally utilized and communication can take place in an efficient manner. Reporting directly to the General Manager.
