Lara Sleiman, Commercial Business Development Manager

Lara Sleiman

Commercial Business Development Manager

Avalon Pharma

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, B.S Public Relations
Experience
17 years, 11 Months

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Work Experience

Total years of experience :17 years, 11 Months

Commercial Business Development Manager at Avalon Pharma
  • United Arab Emirates - Dubai
  • My current job since November 2022

Research new business plans, opportunities, trends, markets, and partners.
Develop a growth strategy focused both on financial gain and customer satisfaction.
Develop and execute sales strategies and campaigns.
Increase the value of current customers while attracting new ones.
Prepare sales contracts and record sales, revenues, and invoices.
Manage both our existing sales pipeline and the development of new business opportunities.
Develop strategies and positions by analyzing new venture integration.
Support deal structure and pricing with business-value analysis and negotiate prices for proactive bids and proposals.

Country Manager at Avalon Pharma
  • Lebanon - Beirut
  • February 2019 to October 2022

Build professional relationships with staff and clients.
Develop and implement strategies to grow the business and expand into new markets.
Oversee the budget and financial performance of the country.
Design and create the annual COP (Commercial Operation Plan)
Achieve assigned Country profit goals.
Full responsible for pricing strategy
Manage and control all business-related issues with our current partners (forecast, budgets, payments, debit notes, stock file, shipment releasing, RA activities and business development).

Sales Manager at C. Catafago & Co
  • Lebanon - Beirut
  • January 2016 to January 2019

Track and analyze sales statistics based on key quantitative metrics.
Develop sales and distribution of products.
Set monthly sales target and FOC item scheme.
Recruit, train, and coach medical representatives to ensure high performance and professionalism.
Monitor closely and follow up on sales and distribution trends of medical representatives and key customers.
Meet with potential customers and develop long-lasting relationships that address their needs.

Sales Manager at Qualimed
  • Lebanon - Beirut
  • April 2014 to November 2015

Achieve growth and hit sales targets.
Design and implement a strategic sales plan that expands the company’s customer base and ensures its strong presence.
Set sales goals, analyze performance.
Hire, train, and monitor the performance of the sales team.

Sales & Marketing Manager at Medi-Liban
  • Lebanon - Beirut
  • November 2012 to March 2014

Promote the company’s existing brands and introduce new products to the market.
Implement new sales plans and advertising.
Recruit, train, schedule, coach and manage marketing & sales teams to meet sales and marketing objectives.
Develop pricing schedules and rates.
Prepare and monitor the marketing budget on a quarterly and annual basis.

Sales Supervisor at Taba Chemipharm
  • Lebanon - Beirut
  • February 2009 to October 2012

Coach, train, counsel & recruit new medical representative.
Build relationships with KOL and establish long term business partnerships with them.
Meet all sales goals.
Track weekly, monthly & quarterly performance and sales metrics.

Medical sales representative at Taba Chemipharm
  • Lebanon - Beirut
  • April 2006 to January 2009

Promote products to the assigned group with efficiency.

Education

Bachelor's degree, B.S Public Relations
  • at Lebanese university - Faculty of information and documentation
  • June 2004
High school or equivalent, Philosophy baccalaureate
  • at St Joseph de l'apparition
  • June 2000

Specialties & Skills

Coaching
Leadership
Computer skills (Microsoft word, Microsoft excel, Microsoft power point)
leadership Skills
Market analysis skills
Communication Skills
Problem Solving Skills
Team Management Skills
Negotiation Skills
Selling Skills
Crisis Management
Problem Solving
Sales Management

Languages

French
Expert
English
Intermediate
Arabic
Native Speaker

Training and Certifications

Advanced digital marketing (Certificate)
Date Attended:
December 2022
Team work and conflict (Training)
Training Institute:
Miss Nour Khalil
Date Attended:
February 2011
Coaching and counseling workshop (Training)
Training Institute:
M. Adnan Bekdache
Date Attended:
May 2010
Leadership skills (Training)
Training Institute:
M. Adnan Bekdache
Date Attended:
August 2009
Introduction of sales management (Training)
Training Institute:
M. Adnan Bekdache
Date Attended:
June 2009
Selling skills (Training)
Training Institute:
M. Adnan Bekdache
Date Attended:
June 2007

Hobbies

  • Sports, Traveling.