Mehmet Karal, Senior Manager

Mehmet Karal

Senior Manager

Daimler Truck and Bus Australia Pacific

Location
Australia
Education
Master's degree, Marketing Management
Experience
21 years, 9 Months

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Work Experience

Total years of experience :21 years, 9 Months

Senior Manager at Daimler Truck and Bus Australia Pacific
  • Australia - Melbourne
  • My current job since October 2018

Senior Manager Mercedes-Benz Buses

Responsible for marketing, wholesale, direct retail and after sales activities for Mercedes-Benz Buses and direct retail sales of Fuso Buses in Australia and New Zealand
- Manage bus wholesale, retail sales, marketing, operations, customer service and engineering teams
- P/L responsibility for the overall business of AUD$ 100 Mio
- Coordinate regional after sales activities for bus retail and key account customers
- Implemented direct fleet sales of Mitsubishi Fuso bus portfolio through bus own retail channel
- Project Lead for Southern Cross 2022 Project, a business turnaround strategy to reach 6.5% global RoS
- Project Lead zero emission buses in Pacific Region, launched first electric bus chassis in Australia
- Achieved single biggest bus order, best order intake and highest SoM% in the last decade, maintained absolute sales volume during COVID19 pandemic, increased profitability by 125%

Head of After Sales at Daimler Commercial Vehicles MENA
  • United Arab Emirates - Dubai
  • August 2013 to September 2018

Head of After Sales Daimler Buses

Responsible for after sales customer service and parts business in Middle East, North Africa and Iran (19 markets) for Daimler Buses product portfolio

- P/L responsibility for regional spare parts business, continuously overachieved net revenue targets, increased the total turnover from $ 10 Mio to $ 19 Mio
- Responsible for regional customer service support activities, manage warranty & goodwill budget of $ 3 Mio annually
- Responsible for the service and maintenance contract business in the region worth around $ 3 Mio annually
- Coordinate regional bus training activities and manage training budget
- Project Lead for Regional Bus Logistics Center and CSP Growth Strategy 2020 Projects
- Member of Leadership 2020 144, Best Fit Game Changer Steering Committee, Ambassador Asia

After Sales Service Manager at Daimler Middle East & Levant
  • United Arab Emirates - Dubai
  • April 2007 to July 2013

After Sales Service Manager Daimler Buses

Responsible for customer service support in Middle East & Levant (14 markets) for Daimler Buses product portfolio

- Product technical service support to regional general distributors, key account customers and bus body builders
- Manage the warranty & goodwill budget of $ 3 Mio annually
- Organize regional technical and non-technical trainings
- Develop and offer service and maintenance contracts and service solutions to key account customers
- Developed Bus Training Competence Centers in Jordan, UAE and Saudi Arabia, supported the preparation and execution of service contracts worth above $ 20 Mio, provided tender and delivery support for above 3.500 buses

Workshop Manager at Mercedes-Benz Turk A.S.
  • Türkiye - Istanbul
  • April 2006 to March 2007

Workshop Manager Passenger Cars Central Service

Passenger Cars and Van Workshop Manager of Mercedes-Benz Turk’s Central Service (own retail operation) for Mercedes-Benz, Smart, Maybach, Chrysler, Jeep and Dodge brands

- Increased the annual turnover from $ 2.7 Mio to $ 4 Mio; vehicle throughput from 10.000 to 16.000, FFV (index for initial repair quality) from 83% to 92%, After Sales CSI from 3.91 to 4.15 (on a scale of 0-5)

Service Engineer at Mercedes-Benz Turk A.S.
  • Türkiye - Istanbul
  • July 2003 to March 2006

Service Engineer After Sales/Marketing

Responsible for coordination of after sales service marketing activities and projects

- Project Manager of the FFV Project (initial repair quality index) for Mercedes-Benz Turk dealer network
- Lead of Actros MP2 and Travego NCI TCO (total cost of ownership) projects
- Member of smart, Maybach and SLR McLaren product launch project teams
- Coordinated pilot implementation of after sales ERP solution Kerridge Autoline in own retail operation
- Collaborated in Workshop 2010 and Regiewerkstatt (authorized fleet owner workshops) projects

Management Trainee at Mercedes-Benz Turk A.S.
  • Türkiye - Istanbul
  • July 2002 to June 2003

Management Trainee After Sales/Parts

Management Trainee in After Sales Spare Parts Marketing Department

- Responsible for planning and execution of parts marketing and pricing activities
- Structured, designed and simulated the new Spare Parts Variable Margin and Dealer Bonus Project, actively collaborated during the implementation phase

Education

Master's degree, Marketing Management
  • at Yeditepe University
  • July 2008

- High honor graduate - Thesis title: “A Thorough Understanding of After Sales Services in Automotive Industry and Its Effects on Consumers’ Purchasing Behavior”

Bachelor's degree, Mechanical Engineering
  • at Bogazici University
  • July 2003

- Major in Thermodynamics and Fluid Mechanics - Ranked in the first 500 students among 1.5 million examinees in National University Selection and Placement Test for Admittance

Specialties & Skills

After sales
Business Development
Key Account Management
Marketing
Sales Management
BUDGETING
CUSTOMER SERVICE
MARKETING
CONTRACT MANAGEMENT
DELIVERY
LEADERSHIP
LOGISTICS
PROJECT MANAGEMENT
KEY ACCOUNT MANAGEMENT

Social Profiles

Personal Website
Personal Website

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Languages

English
Expert
German
Expert
Turkish
Expert