Muniba Masood, Manager People & Performance (Head HR)

Muniba Masood

Manager People & Performance (Head HR)

Memaar Building Systems FZC (EII Capital - Emaar)

Location
United Arab Emirates - Umm Al Quwain
Education
Diploma, Certified Human Resources Management Professional - CHRMP
Experience
17 years, 4 Months

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Work Experience

Total years of experience :17 years, 4 Months

Manager People & Performance (Head HR) at Memaar Building Systems FZC (EII Capital - Emaar)
  • United Arab Emirates - Sharjah
  • My current job since September 2022

A wholly owned subsidiary of EII Capital (Emaar) is Manufacturing and Steel Construction Company with global offices across UAE, Egypt, Bahrain, KSA, Algeria, Ghana, Sudan, Senegal, Bangladesh, India, Pakistan and Romania.

Acted as Head HR for 15 global offices across Middle East, Africa, Asia, Europe. Reported to the Managing Director and Nominations & Remuneration Committee (NRC); acted as the strategic advisor to the management, provided leadership, management and operational insight for the HR services, policies, procedures and programs for the entire Company with the objective of ensuring MBS has all the necessary human resources to achieve its business plans.

It was a 12 months contractual role.

Manager HR & Administration (Head HR) at Petrafos Energy Group
  • United Arab Emirates - Sharjah
  • October 2021 to September 2022

Petrafos Group of Companies are engaged in Oil, Energy, Refinery Operations and Commodities Dealing across UAE, Singapore and India. Annual turnover USD 500+ million.

Acted as Head HR for 4 global offices across UAE, Singapore and India. Reported to the Directors; responsibilities included managing the entire HR operations including development and implementation of human resources policies and procedures, establishing departmental accountabilities, talent acquisition, payroll, health and welfare benefits, employee relations, administration, housekeeping, public relation functions, employment visas, trade license renewals, UAE Labor Laws compliance (Hamriyah Free Zone & DMCC).

HR Business Partner - Middle East & Africa at Mabani Steel LLC (Al Rajhi Holding Group, KSA)
  • United Arab Emirates - Ras Al Khaimah
  • July 2019 to October 2021

A wholly owned subsidiary of Al Rajhi Group Holding, KSA is Manufacturing and Steel Construction Company with annual production capacity of 120, 000 MT, 3000+ Clients across Africa, Middle East, Far East & South-East Asia and 1000+ global work force. Company has global offices across UAE, Saudi Arabia, Bahrain, Oman, Iraq, Ghana, Ethiopia and Algeria.

Report to General Manager Africa and the President with main focus on recommending measures to improve business and operational processes, improving and monitoring employees’ productivity, proposing team structures, recruitment and on-boarding, develop cultural improvement plans through proper orientation, setting expectations for employees and providing them with what they need to succeed, improving social media visibility, taking staff wellness initiatives.

Strong liaison with 12 Regional Offices in Africa & Middle East namely Ghana, Ethiopia, Algeria, Oman, Bahrain, Iraq, Saudi Arabia and UAE.

Recruitment Manager at Youbook FZ LLC
  • United Arab Emirates - Dubai
  • July 2017 to August 2019

Reported to: Chief Executive Officer

Worked for Youbook FZ LLC for recruiting C-Level and management roles for leading Companies of Middle East Region across the following industries:

- Hotels & Hospitality
- Construction, Properties & Real Estate
- Retail & Luxury Fashion Brands
- Industrial & Manufacturing Enterprises
- Government Owned Entities

Clients List:
DAMAC Hospitality and Properties, Azizi Properties, Emaar Hospitality, Al Ghurair Investment, Landmark Group, Lals Group, Dubai Mall, Meydan.

Manager Talent Acquisition at Tata Pakistan
  • Pakistan - Karachi
  • January 2016 to August 2017

TATA Group of Companies is the leading player of Food, Energy and Yarn Manufacturing industries with five 05 Public Listed Companies and 5000 employees' base across Pakistan.

Reported to Group Vice President - Human Resources.

Partnered with key executives across the businesses for delivering full cycle recruiting throughout the Group fulfilling the tactical objectives of our business through hiring and retaining employees, by developing and implementing Talent Acquisition plans and strategies, interviewing, assessing, recommending and striving to bring in the best people to fill the Company needs.

Staffing, Recruitment, Hiring, On-Boarding and Exit Process

- Developing Talent Acquisition Strategy relating to sourcing, attracting, recruiting, hiring, on-boarding and exit practices.
- Analyzing open positions and making staffing decisions to balance the development of existing talent and business needs.
- Identifying future talent needs and proactively recruiting using social media and job boards; developing talent pool and establishing healthy relations with prospective candidates especially over LinkedIn.
- Developing effective interview matrix for interview panel for various cadres in different departments and served as coach and expert facilitator of the selection and interviewing process.
- Managing the recruitment process and life-cycle, including initial assessments, interviews, offers and negotiations.
- Consulting with Hiring Managers on compensation and benefits for placing Offer Letters.
- Ensuring proper allocation of management and staff accommodation for remote areas' employees.
- Establishing liaison with Institutes and Universities for identifying and sourcing appropriate potential talent.
- Executing Annual Internship Programs and participating in career and job fairs etc. at leading Universities ensuring Company branding as ‘Employer of Choice’.
- Initiated measures for Employees’ Engagement and Happiness.
- Handled employees’ grievances by properly investigating and dealing with confidentiality and fairness.
- Initiated fun factor at work by celebrating birthdays, team achievements, work anniversaries, new joining etc.

Positions Closed

- More than 600 vacancies were closed in 18 months for business expansion of Tata Best Foods Ltd. and Tata Energy Ltd.
- 300 Management positions were directly recruited and head hunted by me.

HR Manager at Decimalz Systems
  • Pakistan - Karachi
  • March 2011 to November 2015

Decimalz is software development Company delivering software & web development services of any complexity to a large portfolio of Global Clients from a wide range of industries. Decimalz introduced the concept of Cloud E-Commerce in Pakistan to startups and large enterprises. Reported to: Managing Director.

General HR Functions

- Updating and implementing general HR policies and Code of Conduct.
- Participated in 8 career fairs which allowed for over 5, 000 applicants to participate
- Introduced flexible working hours’ policy and project based hiring.

Key Positions Closed

- Software Engineers (ASP.NET)
- Software Programmers
- Software Architects
- Project Managers
- SQA Engineers
- C++ Developers
- Web Developers & Designers
- Social Media Experts
- Content Writers

Senior Officer (Compensation & Benefits) at Asia Petroleum Ltd.
  • Pakistan - Karachi
  • September 2003 to December 2007

Asia Petroleum Limited (APL) is an energy and infrastructure company, headquartered in Karachi, Pakistan. It transports Residual Fuel Oil (RFO) through its state of the art oil terminal and pipeline system connecting Pakistan State Oil Company Limited (PSO) tank farm at Port Qasim, Sindh to Hub Power Company Limited (Hubco) tank farm at Hub, Baluchistan. Reported to: Manager Accounts

Compensation & Benefits Functions

- Independently managed Employees Provident Fund and arranged its annual audit.
- Management of annual bonus, leave fare assistance (LFA), leave encashment, employees health insurance, employees life insurance, medical reimbursement, allotment of vehicles and fuel reimbursement etc.

Key Accomplishment

- Received ‘Letter of Appreciation’ from HR Head for floating the best suggestions under Employees Suggestion Program

Education

Diploma, Certified Human Resources Management Professional - CHRMP
  • at Pebble Hills University
  • March 2015
Master's degree, Commerce (Management, Business Research, Finance, HR)
  • at University of Karachi
  • December 2010
Master's degree, Cost and Management Accounting
  • at Institute of Cost & Management Accountants of Pakistan
  • August 2009

Cost and Management Accountancy (CMA) is a post graduation program. I am part qualified CMA.

Specialties & Skills

Recruitment
Talent Acquisition
UAE Labor Law
Global Sourcing
Conducting Interviews
Online Visa Portal GDRFA
Spreadsheets
Local & International Recruitment
Reducing Recruitment Cost
Reducing Time to Hire
Interviewing
Personality Assessment
Employer Branding
Public & Government Relations
UAE Labor Laws
Microsoft Office
Organizational Development
Negotiation Skills with Candidates
Talent Acquisition
Recruitment & Hiring
Business Correspondence
LinkedIn Boolean Search
Networking and Cultivating Credibility with Stakeholders
Improving HR Practices
Handling Employees’ Grievances
Developing and Implementing Workplace Policies
Change Management
Sourcing & filling ‘Hard-to-Find’ and Mission-Critical Roles
Employment Visa Procedure
Office Management & General Administration
Power Point Presentations

Languages

English
Expert
Urdu
Expert
Hindi
Intermediate
Arabic
Beginner

Hobbies

  • Veterinary science
  • Volunteer services for animals welfare
    Treating, feeding and arranging accomodation for poor stray animals.
  • Reading poetry and historical books
  • Spending time with my pets (cats)