Owner And Manager
SKC
مجموع سنوات الخبرة :28 years, 6 أشهر
Consultancies in commercial, Marketing and Business Development in MENA area.
Developing recycling used paper in installing new sourcing and collecting chains.
مدير عام مصنع سيراميك في طور بداية الانتاج
Acting as GM to reorganize activity and develop structure and policies.
Negotiation with “Out of Group providers”.
Develop the channel as franchiser concept.
Marketing Manager : développer l'activité Marketing et commerciale de l'entreprise surtout pour ses deux sites en Tunisie et en Algérie.
Exclusive distribution of European brands of ceramic tiles, sanitary fittings and my mission is to organize the commercial service both in showrooms and in projects service and focus on establishing a marketing department dedicated to customer monitoring and the implementation of the corporate strategy.
Prospection of new markets principally in the Gulf Area
Coordination between different showrooms of the group and the factory
Negotiation with new providers of raw material and machinery of new technologies of decoration for ceramic and marble.
- Product Development Manager
- Make the connection between market - factory - providers for final product :
design, sizes, schedule, communication
- Negotiation with provider of machinery for digital printing principally Siti&BT
and TSC.
- Preparation and validation of models for CERSAIE exhibition with Glaze
providers and Graphic Studios.
- Monitoring of cylinders’ consumption
- Marketing Manager :
- Fair participation and organization
- Catalogues
- Advertising
- Export prospection
- Marketing on line :
- Preparation and monitoring of the Marketing budget
- Installation of the various supports of communication (edition of
catalogues, booklets, posters, commercials, PLV…)
- Sponsoring
- Commercial assistance, Visit customers, monitoring and analyze
commercial reports
- Marketing and commercial intelligence
- Preparation, organization and monitoring of participations in the
specialized fairs (locally and foreigner)
- Organization of demonstrations: Receptions, inaugurations, launching of
new products …
- Prospection of new markets to export (visits, participation in Fairs, study of
positioning…)(countries visited for Fairs participation or/and prospection
or/and customer visit: Algeria, Libya, Morocco, Mauritania, Syria, Lebanon,
Jordan, Iraq, Spain and Italy)
- Installation of the permanent customer service for listening of the customer
and monitoring of the complaints
- Study of the customer satisfaction
- Installation of the Merchandising service
- Member of the product committee for launching of the new ranges
-Marketing in Staff (or strategic):
- Collaboration in the installation and the monitoring of the Plans of Levelling
(governmental project for levelling of Tunisian companies)
- Close cooperation, during 3 years, with a foreign consultant (Italian) for the
installation of the work systems in the marketing & commercial services
and their interaction with the other services
- Participation in the preparation of the biannual management report
exposed to the shareholders of the group
- Preparation of the investment files for new projects in Tunisia and abroad
and their monitoring.
Press book, catalogue, survey
Account Manager: (Files in charge: Amen Bank, Pepsi, Rimy and CCIS)
- Market research
- Blind test
- Internal newspaper
- Media planning
IHEC is the famous tunisian school for polyvalent education in Business and Management